Introducing CREAM Clothing Club: Creating a timeless classic.

When starting this brand CREAM, and we were searching for clarity on our vision, we kept circling back to our belief in the timeless classic. And so, this has informed pretty much everything we have done to get to this point.

Our mission is simple: to create timeless wardrobe staples that fit seamlessly into your life and elevates your everyday style. And what better way to introduce our vision than through a campaign that captures the essence of classic?

For the brand rollout we are using to start our brand, we turned to our community — the heart and soul of CREAM — and showcased our garments in their natural element. Each member we spoke to is a hustler in their own way, trying to create their individual legacy and that resonated with us. Armed with two Polaroid cameras, we captured candid moments with these different members of our community, each styled in our essential clothing pieces in their own unique way. The Polaroid, like our clothing, is a symbol of enduring style. It’s classic, distinctive, and has stood the test of time — a perfect reflection of what CREAM stands for.

At the center of this campaign is our **Ash Grey Initial Hoodie** — a must-have piece for anyone looking to elevate their everyday wardrobe. This hoodie embodies everything we believe in: simplicity, quality, and versatility. It’s a staple you can wear anywhere — dressed up or down, layered or solo. Our community brought this vision to life, showing just how essential this hoodie is. From city streets to corners of their homes, cultural epicentres and office spaces - each Polaroid captured a different take on classic style.

The use of Polaroid photos wasn’t just a creative choice — it was an ode to the timelessness we champion. After an age of use, there’s something incredibly tangible about a Polaroid picture. The slight imperfections and the immediate nostalgia — it all mirrors the distinctive quality we pour into every CREAM garment.

As we continue to grow, we’ll keep drawing inspiration from the people who wear our pieces and the stories they tell. Our community and their style — real, versatile, and authentic — is what makes CREAM more than just a clothing brand.

Thank you for being part of this journey. Thank you for helping us create a classic. This is just the beginning, and we can’t wait to show you what’s next.

**CREAM: Essential | Timeless | Quality**